True/False
Indicate whether the sentence or statement is true
or false.
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1.
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Co-op
advertising is the sponsoring of advertisements by a minimum of three or more
companies.
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2.
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Public relations activities, targeted at the media, are staged to create a positive
image for a company and its products.
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3.
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The
objective of the OECD (Organization for Economic Co-operation and Development) is “to improve
the foreign investment climate, encourage the positive contribution which multinational enterprises
can make to economic and social progress and minimize and resolve difficulties that might arise from
their operations.”
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Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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4.
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The
CTC has identified certain advantages that Canada has, and is capitalizing on these magnets for
European tourists. Identify which of the following is NOT one of these magnets as identified by the
CTC.
a. | Stunning scenery | b. | Canadian cuisine | c. | Uncrowded landscapes | d. | Pristine environment | | |
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5.
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__________________ spend more on advertising than any other segment of the
tourism industry. ___________________ advertising accounts for almost half their total
advertising expenditures.
a. | Airlines /
TV | b. | Cruise Lines / Radio | c. | Railways / Billboard | d. | Motorcoaches / TV | e. | Airlines / Newspaper | | |
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6.
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Each
province has a tourism industry association (TIA) which performs certain tasks. Identify which of the
following is NOT one of the tasks of TIAs.
a. | Working with
regional and sectoral partners, and all levels of government. | b. | Develop access to capital resources and technological
advancements. | c. | Provide
opportunities for networking, education, and research. | d. | Inform the
public and members from private and public sectors of the industry about issues and trends affecting
tourism. | e. | Work to enhance the industry’s competitiveness through
increased professionalism and quality of service and products. | | |
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7.
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Generally, major tourism companies advertise in _______________ media, while
smaller companies with limited geographic markets use
_________________media.
a. | provincial /
local | b. | national /
local | c. | local / national | d. | provincial / national | e. | local / provincial | | |
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8.
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Sales
representatives work both outside the employer’s office, making personal calls on prospective
accounts ________________, and inside the office, selling either face to face or over the
telephone or the Internet ________________ to clients.
a. | outside sales / inside sales | b. | inside sales / office sales | c. | personal sales /
office sales | d. | inside sales / outside sales | e. | outside sales / office sales | | |
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9.
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Most
big cities in Canada and the U.S. promote local tourism through ____________.
a. | regional tourism
organizations | b. | convention and
visitors’ bureaux | c. | PTTO’s | d. | national tourism
office | e. | WTO | | |
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Matching
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Match
the slogan with the related company or province/country.
a. | Air
Canada. | b. | Avis | c. | Canada | d. | Greyhound | e. | New
Brunswick | f. | Newfoundland and Labrador | g. | Nova
Scotia | h. | Ontario | i. | PEI | j. | United | | |
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10.
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We
Try Harder”
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11.
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“Come Fly the Friendly Skies”
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12.
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“You’re Always a Winner with ____________”
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13.
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“Take the Bus and Leave the Driving to Us”
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14.
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“Canada’s Ocean Playground”
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15.
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“Look What’s Tucked Away in Our Little Corner of the
World”
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16.
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“Yours to Discover”
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17.
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“One of the World’s Great Islands”
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18.
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“The New Tide of Adventure”
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19.
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“The World Next Door”
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