Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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_____________________was NOT one of the firsts introduced by Four
Seasons Hotels.
a. | PC
dataports | b. | Bath amenities | c. | Terrycloth
robes | d. | Hairdryers | e. | Multiple
two-line telephone service | | |
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2.
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____________________ refers to statistics and facts that describe market
segments.
a. | Documentation | b. | Psychographics | c. | Demographics | d. | Actualization | e. | Target market | | |
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3.
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____________________
is the retail travel agency which is wholly owned and operated
by the Canadian Federation of Students.
a. | Travel CUTS | b. | Federation Travel | c. | Canadian Students Travel Service | d. | Discount Travel | e. | Canadian
Students Discounted Travel | | |
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4.
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Four
Seasons was also the first to introduce certain services and make them available at every property it
operates. ______________________ was NOT introduced by Four Seasons
Hotels.
a. | Muzak”
elevator service | b. | Concierge service | c. | 24/7 room
service | d. | Twice-daily housekeeping service | e. | Round-the-clock
one-hour pressing and four-hour laundry and dry cleaning. | | |
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5.
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Maslow’s theory suggests that vacation and leisure travellers are motivated by
the desire to satisfy needs. The “Travel Needs Ladder” consists of ALL of the following
needs, EXCEPT __________________.
a. | physiological | b. | safety/security | c. | actualizers | d. | relationship | e. | fulfillment | | |
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6.
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Passports date back to 1388 when Richard II required _________________ to obtain and
carry permits to travel.
a. | 700 000 tourists who crowded into Ephesus to be entertained by
acrobats and jugglers | b. | wealthy Romans
who travelled to the Olympic Games in Greece | c. | Christians who
warred against the Muslims in the Holy Land during the Crusades | d. | English pilgrims who wanted to travel to
France | e. | young gentlemen
of European aristocracy who participated in the Grand Tour | | |
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7.
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There
are a variety of things that travellers need to know, no matter where they plan to travel. A person
needs to know, in particular, about ALL the following, EXCEPT
_________________________.
a. | documentation | b. | demographics | c. | customs | d. | common health
problems | e. | foreign languages | | |
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8.
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Psychographic research asks travellers to reveal ALL the following, EXCEPT
a. | behaviour patterns | b. | activities | c. | interest | d. | opinions | | |
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9.
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________________ is NOT a barrier to travel
a. | Education | b. | Cost | c. | Lack of
time | d. | Health | e. | Fear | | |
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10.
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According
to Stanley Plog, an individual’s ______________ determines
his/her motivation to travel and choice of destination.
a. | hereditary | b. | environment | c. | personality | d. | financial situation | e. | ethnicity | | |
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