Multiple Choice
Identify the
letter of the choice that best completes the statement or answers the question.
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1.
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________________ was the founder of the world’s first travel
agency.
a. | Carlson | b. | P.
Lawson | c. | Isadore
Sharpe | d. | Thomas
Cook | | |
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2.
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Internal Tourism is ________________________________________.
a. | nonresidents of a country visiting that
country | b. | residents of a
country visiting places outside that country | c. | domestic and inbound tourism combined | d. | internal and outbound tourism
combined | e. | inbound and
outbound tourism combined | | |
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3.
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By
2000 there was a labour shortage in tourism, especially in the ___________________ sector; as a
result operators began to address employee retention and human resource
development.
a. | accommodation | b. | food and beverage | c. | attractions | d. | transportation | | |
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4.
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According to the authors, there are eight sectors in the Canadian tourism industry.
Identify which of the following is NOT one of these eight sectors.
a. | Accommodation | b. | Adventure tourism and recreation | c. | Attractions | d. | Environment | e. | Events and
Conferences | | |
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5.
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The
Stratford Festival and the Quebec Winter Carnival are examples of which sector of the Canadian
tourism industry?
a. | Adventure
tourism and recreation | b. | Food and beverage | c. | Events and conferences | d. | Attractions | | |
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6.
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Many
tourism professionals deal in destinations and need to be able to answer questions regarding three
aspects of destinations. Identify these three aspects.
a. | Location, culture, physical
conditions | b. | Location,
societal impact, cultural impact | c. | Location,
cultural impact, environmental impact | d. | Culture,
location, environment impact | e. | None of the
above. | | |
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7.
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Recognizing the economic benefits, the three levels of government promote travel and
tourism by providing ALL of the following EXCEPT:
a. | Free enterprise | b. | Facilities | c. | Publicity | d. | Concessions | e. | Incentives | | |
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8.
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To
market products and services, tourism professionals must coordinate the four main Ps of marketing.
Identify which of the following is NOT one of these four Ps.
a. | Product | b. | Price | c. | Partnerships | d. | Place | e. | Promotion | | |
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9.
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There
are five additional Ps in tourism marketing. Identify which of the following is NOT one of these
additional five Ps.
a. | Packaging | b. | Popularity | c. | Personnel | d. | Positioning | e. | Programming | | |
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10.
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There
were several reasons for the growth of the tourism industry during the late 1950s and early 1960s .
Identify the reason(s).
a. | A relatively
peaceful climate encouraged travel. | b. | Stronger economies in the industrialized nations meant that
people had more money to spend on travel. | c. | The introduction of passenger jet service made travelling
faster, less expensive, and more comfortable. | d. | Television
documentaries on subjects such as wildlife in Africa inspired viewers to visit faraway
places. | e. | All of the
above. | | |
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