Glossary

A B C D E F G H I J K L M N O P Q R S T U V X Y Z

 

M

magrodome A sliding roof on a cruise ship that is used to cover a deck area in bad weather.

make-up A quick clean of a room when a guest stays over.

management contract An agreement under which one company owns a property and pays a management fee to a chain to operate the property.

manifest A passenger list.

maritime transportation Any type of transportation that crosses water, such as ocean cruise liners, river ferries, and harbour cruises.

market People with the desire and ability to buy a specific product or service.

market analysis Determining groups of prospective buyers and market segments that have common needs and will respond similarly to marketing action.

marketing The promotional activities that bring buyers and sellers together.

marketing mix The term used to focus on the pertinent Ps: place, product, price, promotion, packaging, programming, and people; the controllable factors a marketing manager can manipulate in addressing a marketing problem.

marketing website An interactive website designed to sell products/services to consumers (compared to a promotional website).

market price The average price consumers are willing to pay for a product based on supply and demand.

market research The gathering and analyzing of information about products and consumers.

market segmentation The concept of dividing a market into different parts.

mass transit The movement of people in large metropolitan areas, usually via buses, subways, and taxis.

maturity stage The third stage of the product or retail life cycle in which market share levels off and profitability declines.

media relations See event marketing.

mega-agency A large travel agency with branch offices in many cities, primarily interested in multimillion-dollar corporate accounts.

megaevent Large events in respect to volume of visitors, cost, psychology, or prestige.

megamall A vast indoor shopping and entertainment complex consisting of hundreds of shops and restaurants.

megaship A cruise ship that can serve as many as 2500 passengers at a time. Such cruises are not of long duration.

menu planning Choosing and organizing the items on a menu to facilitate production, service and profitability and to meet consumer demand.

mixed enterprise system Government ownership and funding coupled with privately owned businesses in the tourism industry.

model culture A facility in which the houses, artifacts, and way of life of another age or nation are displayed.

Modified American Plan (MAP) A hotel rate that includes the room and continental breakfast or full breakfast and dinner.

mom-and-pop ownership A family-owned establishment.

moments of truth Times in pioneering service when positive and negative outcomes are identified.

monorail An elevated urban transit system that runs on one rail.

motel A type of accommodation, usually built near a highway and catering to motorists.

motor hotel A hotel catering primarily to motorists, and usually located in a downtown area or near an airport. Also known as a motor inn.

multiple channels The use of several channels of distribution by a supplier, rather than only one channel.

museums Building or room housing a collection of art, antiques, objects of natural history, the sciences, etc.



N

nationalize To bring an industry under the control of the federal government.

national tourism Internal and outbound tourism combined.

national tourism organizations Organizations that national governments use to promote their countries as tourist destinations.

nationwide tour A tour that is promoted and sold to people throughout the nation.

new entrant carrier Any one of the airlines that came into business after the deregulation of the airlines.

new tourists Spontaneous, unpredictable tourists who are individuals and want to be in control, and who seek "learning-type products" that add value through spiritual, educational, or physical experience.

niche market A small market segment with specialized, such as the physically challenged, or families with young children needs, to which some adventure operators cater.

noncommercial foodservice Food and beverage services where foodservice is not the main focus of the organization.

nondiscounted airfare See unrestricted airfare.

nondiscretionary travel Travel undertaken out of necessity, such as business or professional travel.

normal airfare See unrestricted airfare.

no-show A person who makes a reservation but fails to use it.

NTO (national tourism organizations) Organizations that national governments use to promote their countries as tourist destinations.



O

observations Exploring a particular subject by having someone monitor what takes place and report on subtle aspects of events and behaviour at the time they occur; observation may be direct or indirect, the observer's presence may be known or unknown, and the observer may play
a variety of roles; indirect observation occurs wen recording is done by mechanical, photographic, or electronic means.

occupational standards Descriptions of the knowledge, skills, and attitudes required to be competent in a certain occupation.

oceanarium A type of aquarium that features saltwater animals.

off-peak pricing Lowering prices in the season when demand declines from the period of highest demand.

off-site meeting A meeting held at a location other than the sponsoring company's premises.

on-demand public transportation Those transportation services, such as taxis and limousines, that don't have regular schedules; passengers arrange individually for service.

one-way trip A journey that begins in one city and ends in another.

on-line advertising A means of: 1) generating sales directly and quickly; 2) creating awareness and a favourable image of a company and its products and services; 3) supporting a company's traditional sales channel; 4) building customer relations, through a marketer's transactional website.

open-jaw trip An air journey interrupted by surface travel, or a flight that has a return destination other than the originating city.

Open Skies A free trade agreement between two countries (ex. Canada-USA) to promote air transportation between them.

operator The person or group that co-ordinates human and non-human resources to ensure the efficient production of goods and services.

outbound tourism Residents of a country visiting places outside that country.

outside cabin A ship cabin that has a porthole or window and a view of the ocean.

outside calls Calls made by sales personnel or field service representatives to develop or preserve an ongoing relationship with customers and to get or take orders for services.

outside sales Sales efforts that involve personal calls by the sales staff on prospective accounts.

outsourced Services provided from outside an organization.

overbook To sell more seats or rooms than are available.

override A financial incentive paid by a supplier to a retailer to encourage high-volume sales.

owner The person or groups who rightfully possesses a company, building, etc.